Press Photo Gallery

we/customize

From rat rods and lowrider bikes to Kinect and Ikea hacks, people are customizing mass-produced objects as part of artistic and personal expression more today than ever before. Inspired by maker culture, the experimental, participatory, process-oriented outreach project and exhibition we/customize includes multiple phases from taking OMCA outside its walls, inviting the public to participate in creative activities and demonstrations to engaging visitors in the gallery installation process. The project culminates in an exhibition exploring the many ways people customize objects in their daily lives and the communities that participate in the culture of modification. Participants upload and view their own creations on the we/customize Tumblr and flickr sites, and provide valuable feedback which helps shape the next phase of the project.