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Dreams
Aflight, 2003
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When
13 million people walk through your house every year, it’s
nice to give them something interesting to look
at. OAK Exhibits, a unique partnership formed in 1998 to create
a changing exhibition series at Oakland
International Airport, does just that.
July 2004 marks the
five year anniversary of this ongoing and flourishing relationship
which has resulted in
more than 25 exhibitions, all created and managed by the Oakland
Museum of California’s Professional Services
Division. For over five years, airport patrons have enjoyed a wide
range of exhibits—from the history of local
rodeos and baseball’s Pacific Coast League to displays of traditional
Hawai’ian leis and regional wildflowers.
It began when the Director of Aviation and representatives from
Aviation Marketing approached the Oakland
Museum of California (OMCA) for help in creating exhibits that
celebrate the rich and diverse arts, cultures
and history of the Bay Area. One of the first tasks for the museum
was to renovate two locations at the airport
to make them suitable for housing a variety of exhibitions over
a long period of time. Sliding glass doors were
replaced by interchangeable tracks for large-scale digital printouts;
false walls were built over existing ones to
protect the originals from wear and tear; windows were darkened
to protect fragile objects from high light levels;
exhibition lighting was installed to create an ambience for the
exhibits; and exhibition cases and wall vitrines
were created to display artifacts.
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Dreams
Aflight, 2003
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While renovations were underway, museum staff developed exhibition
guidelines to assist in determining future
programming. An Exhibition Selection Committee was formed of
aviation and museum professionals whose task
is to determine what exhibits will be developed each year.
OMCA staff bring a variety of ideas to the committee
annually. Those approved by the committee are presented to
the Director of Aviation and the Museum Executive
Director for final authorization. Once accepted, exhibit
ideas are developed by both museum curators and outside
experts, depending on the subject matter and availability.
Individual OAK Exhibits logos are created for each
exhibition and used in key locations throughout the
airport as advertisement and to get travelers to go in
search of them. Since one of the exhibit spaces is outside
security checkpoint while the other is inside, exhibits
are created to stand alone, yet complement each other.
Each exhibit includes a curatorial statement which
explains the inspiration behind the show and text panels
and object labels which inform and engage passersby.
Each year, OAK Exhibits offers creative programming that reflects
the community, showcases museum collections,
supports local artists and is interesting and entertaining
for travelers.
In celebration of Oakland
International Airport’s
75th anniversary, OAK Exhibits kicked off a year of aviation beginning
in June of
2002. Museum staff researched, wrote and produced a 15-page
commemorative brochure for distribution at various community
celebrations and within the exhibit areas in the terminal buildings.
High Flying: 75 Years of Aviation Excellence won a 2nd place award
in the Airports Council International-North America’s 2003
Excellence in Communications contest.
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| First
Flights, 2002 |
Three exhibitions
were created over the course of the year to keep the celebrations
going. First Flights: Oakland’s Aviation History examined
the colorful
beginnings of aviation in the Bay Area. Starting with its founding
in 1927,
First Flights traced Oakland Metropolitan Airport’s history
through World
War II to the advent of the jet age in the 1980s. Featured were
record
breaking events, such as the first trans-Pacific crossings and
the Dole Race,
along with celebrated fliers, like Charles Lindbergh, Amelia
Earhart and
Army Lts. Lester Maitland and Albert Hegenberger.
A second exhibition,
Dreams Aflight, featured 21 Bay Area artists whose work
is inspired by aviation themes. Curated by local arts professional
Anne Austin,
this exhibition clearly showed that the imagination still has a
role to play in
today’s high tech world of aviation.
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Flights
of Fancy, 2003 |
A third exhibition, Flights
of Fancy, compared the early and ongoing role of
imagination to the actual development of flying machines. Ancient
Chinese
kites, Mesopotamian and Egyptian gods, Greek legends and North
American
Indian tales all portrayed images of fanciful flight that one
day made way for
Leonardo da Vinci, Otto Lilienthal and the science of aviation.
Each year, OMCA develops
an art exhibition to showcase the wealth of artistic talent living
and working
in the greater Bay Area.The first, Art Takes, was a collaboration
with the California College of Art (CCA).
Curated by Karen Tsujimoto, Senior Curator of Art at the museum,
the exhibit featured work by alumni
of CCA. A subsequent exhibit at the airport, Being There: Here,
featured artists whose work was included in
a larger, more comprehensive exhibition of Oakland artists on display
at the museum at the same time.
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| Wildflowers,
2000 |
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Arequipa
Pottery, 2001 |
With its interdisciplinary
focus, the Oakland Museum of California has
much to offer in California history
and natural sciences as well as art.
OAK Exhibits has capitalized on this
expertise with exhibitions such as:
California Vacations, a historical
exploration of how Californian’s
traveled for leisure via the railroad,
cruise ships, the automobile and
the airplane; Cowboy Up!, a look at
California’s cowboy culture, then and
now; Wildflowers, featuring East Bay
Regional Parks, local wildlife photographers and specimens
of the pollinators who spread the wealth over our hilltops;
and Arequipa Pottery, created to coincide with a larger,
California crafts exhibit at OMCA.
Exhibitions also showcased
some of the remarkable collections housed by the Oakland Museum
of California
such as: Dorothea’s Children, black and white photographs
of children taken by famed Depression-era photographer,
Dorothea Lange; Miniature
Masterpieces, highlighting an exquisite collection of ancient snuff
bottles
displayed with mineral specimens from which many of the bottles
were
carved; and Well-Heeled, a selection of both designer and fun shoes
from
the museum’s extensive costume collection.
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Well-Heeled,
2000 |
Other
exhibits were created or borrowed in support of the community the
airport
serves. Our World: The Children of Oakland featured
beautiful
photographs by Marianne Thomas. Her work documented the many
different ethnic groups living in Oakland by capturing the faces
and stories
of their children. The Coast League and Beyond examined the history
of
baseball in the Bay Area while East Bay Hoops celebrated high school,
college and professional basketball.
OAK Exhibits
also helped the airport promote Aloha Airlines’ inaugural
flight to the mainland by creating the
special exhibition, Lei Aloha, an exhibit about the history and
significance of the lei in Hawai’ian culture.
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| Celebrations,
2003 |
Celebrations
Among Us highlighted
engaging objects used in the
holiday rituals of several diverse
cultures that shape and give
perspective to daily life in the
Bay Area.The celebrations
included Chinese New Year,
Hanukkah, Festival of Lights,
Pow-wows, Santa Lucia,
Ramadan and several others.
We also remembered
September 11th by participating in an exhibition of children’s
artwork memorializing the tragic events two years prior.
Healing the World traveled from Miami International to airports
in Boston,
Washington DC, Chicago and Phoenix before its final venue on the
West Coast, in Oakland.
Over the course
of the partnership, OAK Exhibits has been featured repeatedly
in the airport’s quarterly
newsletter, Point-to-Point and written about in the OMCA magazine,
The Museum of California, the American
Association of Museum’s publication, Museum News and the
Oakland Business Review. The director of Professional
Services, Cherie Newell, has been invited to speak about OAK Exhibits
at two national conferences:Western
Museums Association and Arts in the Airport Workshop.
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Air
Strips, 2004.
Photographs
by Michael Temperio
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While on
display, each exhibit created for the airport is featured on
this website
and, upon closing, is archived on
the site for future reference. The past five years of OAK Exhibits
have been fruitful.With over
13 million passengers annually at Oakland International Airport,
the
partnership has been valuable for both the airport (which benefits
from the dynamic talents of one of the great California museums)
as well as for the museum (which now has an important regional
venue for its exhibits and an audience unparalleled).
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For
more information about OAK Exhibits, contact:
Cherie Newell, Director of Professional Services
Oakland Museum of California
(510) 238-6836 telephone
p.s.@museumca.org |
Since its
opening in 1969, the Oakland Museum of California has become
the leading cultural and educational institution on the West
Coast. As the only museum devoted exclusively to the art, history
and natural sciences of California, the museum represents a
microcosm of the nation’s most diverse and populous state.
Through its special exhibits, educational services, outreach
programs and permanent collections, the museum strives to inspire
people of all ages to discover and explore California’s
rich heritage.
Among the
most important challenges for cultural institutions today is
to provide access
and education in the language of the
arts.
The Oakland Museum of California’s Professional Services
Division (P. S .) was developed in 1998 to meet this challenge
in a unique
and visionary way. As a progressive arm of the institution, P.S.
creatively fulfills the needs of the community while enabling the
museum to share its resources and expertise beyond its physical
perimeters. P.S. is committed to providing greater public access
to
the museum throughout the city of Oakland, the Bay Area and beyond.
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